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Monday, December 16, 2013

Some of the Critical Elements of a CSR Initiative

Does your company have enough of a competitive edge? How about using corporate social responsibility as an edge? 67% of consumer will most likely buy products from a company that gives back to the community over their competitors that don’t.  Toms is definitely a good example of a company that can back that statistic up with their success.

1.       Sticking to what they know and using that to help the community. For example, Toms is a shoe company, and they are donating shoes to individuals who don’t have shoes.

2.       Being able to justify the why of it all with solid research. Why should everyone else care about the corporation’s cause, and what exactly is the business doing to solve this issue?

3.       Focusing on one social issue/cause at a time. Everyone knows that if you want to make a big impact and get something done, you need to just focus on it solely instead of trying to juggle multiple things at once.

4.       Don’t be afraid to get help from experts. There’s no point in reinventing the wheel. If there’s an organization/non-profit that is already working towards a cause you want to help, partner up with them and let them teach your company what you can do to make the biggest impact.

Those are some key factors to focus on when starting your CSR initiative. Are there any other elements that you think should be focused on as well?

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