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Monday, December 23, 2013

How to effectively use the tools necessary for a CSR initiative

What are the tools you need to start a CSR initiative?

You first need to develop a policy to ensure everyone understands what the CSR initiative is exactly, and how they can contribute in each department. There are a few things you need to think about when you are developing your policy.

They are as follows:

1.       Business opportunities and how this works with stakeholders’ wants/needs

2.       How your company is currently addressing CSR and what it can do to improve

3.       Set realistic, obtainable, and measurable CSR goals with a deadline

4.       Develop the policy to make sure that your goals are reached

Once you have established your goals and initiative, the next item to develop would be the evaluation. How can you make sure you have reached your CSR goals?

Here are a few evaluation items to get you started:

1.       Activity: What did your company do to reach the goal?

2.       Output: Who was affected by the activity directly and indirectly? Were they the people/group you were trying to help? How many people were helped? Are your goals being reached?

3.       Relevance: Are all the actions taken relevant to achieving your CSR objectives? Is everyone involved who needs to be involved? Are you using all of your resources effectively?

4.       Sustainability: Are your goals and actions still pertinent and long-term? What else can you do to make sure the effects are permanent?

What are some tools your company uses for your CSR initiative? What have you found to be the most useful or not useful?


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